Major: B.A.S. Marketing

Bachelor of Applied Science: Marketing

As of Spring semester 2004, specific course requirements are currently under review and revision. Please see the Chairperson of the Business and Public Affairs Department and/or the Marketing program faculty for current
requirements.


In order to properly serve graduates from community colleges and technical schools, the marketing discipline offers a Bachelor of Applied Science (B.A.S.) degree. The B.A.S. degree program in Marketing will provide opportunities for individuals who have completed Associate of Applied Science (A.A.S.) or Associate of Science (A.S.) degree programs, or a two-year technical diploma approved by MnSCU, to achieve a bachelor’s degree with somewhat reduced course requirements when compared to a student who has not achieved any of the two-year degrees or diplomas.

Degree Requirements:
Successful completion of one of the following three degrees is prerequisite for pursuing a Bachelor of Applied Science in Marketing degree:
  • Associate Degree curriculum requirements printed in the Academic Policies section of the online catalog.
  • The following three requirements:
    • A minimum of 42 semester credit hours (SCH) an accredited four-year institutions, of which:
      • A minimum of 22 SCH is completed at SMSU.
      • A minimum of 27 SCH is completed at the 300 or 400 level.
    • Complete the requirements for an approved B.A.S. major
    • Complete all coursework while enrolled at SMSU with a cumulative GPA of at least 2.25 on a 4.0 scale.  A GPA of 2.5 will be required for all courses within the Marketing discipline, regardless of where completed.
  • Complete requirements under one of the following three categories as determined by status at time of matriculation at SMSU:
    • Possess an A.A.S. degree from an accredited community or technical college or a four-year college or university.
      • Complete an additional minimum of 64 SCH.
      • Satisfy the Minnesota General Transfer Curriculum or a minimum of 22 SCH from SMSU’s Liberal Arts Curriculum/Minnesota Transfer Curriculum consisting of courses approved by the students’ Degree Program Committee.
    • Possess an A.S. degree from an accredited community or technical college or a four-year college or university.
      • Complete an additional minimum of 64 SCH.
      • Satisfy the Minnesota General Transfer Curriculum or a minimum of 12 SCH from SMSU’s Liberal Arts Curriculum/Minnesota Transfer Curriculum consisting of courses approved by the students’ Degree Program Committee.
    • Possess a MnSCU approved two-year technical diploma from an accredited community or technical college or a four-year college or university.
      • Complete an additional minimum of 86 SCH.
      • Satisfy the Minnesota General Transfer Curriculum or SMSU’s Liberal Arts Curriculum/Minnesota Transfer Curriculum or a minimum of 12 SCH from SMSU’s Liberal Arts Curriculum.
Major Requirements:

A. Basic Courses: (18 credits)
  • ACCT 211 3cr. Principles of Accounting I
  • ACCT 212 3cr. Principles of Accounting II
  • BADM 230 3cr. Business Statistics I
  • BADM 280 3cr. Computer Concepts and Applications
  • ECON 201 3cr. Microeconomics
  • ECON 202 3cr. Macroeconomics

B. Upper-division Courses: (21 credits)
  • BADM 380 3cr. Management Principles
  • MKTG 301 3cr. Marketing Principles
  • MKTG 331 3cr. Professional Selling
  • MKTG 361 3cr. Business-to-Business Marketing
  • MKTG 381 3cr. Advertising Management
  • MKTG 441 3cr. Marketing Research
  • MKTG 491 3cr. Strategic Marketing Policy

C. Elective Courses: (Minimum of 3 credits)
  • BADM 350 3cr. Managerial Finance
  • BADM 390 3cr. Business Law I
  • BADM 355 3cr. Small Business Management
  • ECON 470 3cr. International Business
  • MKTG 321 3cr. Retail Management
  • MKTG 341 3cr. Sales Management
  • MKTG 351 3cr. e-Marketing
  • MKTG 371 3cr. Entrepreneurship
  • MKTG 391 3cr. Consumer Behavior
  • MKTG 411 3cr. Integrated Marketing Communications (IMC)
  • MKTG 471 3cr. International Marketing

D. The following limitations also apply:
  1. No more than 6 SCH of courses numbered 059-099 and no SCH courses numbered 001-049 shall count toward graduation.
  2. No more than 10 SCH of credit/no credit courses outside the student’s major shall count toward graduation.
  3. If any course in Category A has already been taken as part of the A.A.S. or A.S. requirements, a course from the elective category must be substituted.
  4. The total of all categories must be at least 42 semester credit hours.
  5. The student will decide, with the approval of his or her advisor, on all actual elective courses to be taken.
  6. Final approval of a student’s degree program shall rest with the Marketing advisor and the department.

Last Modified: 2/28/17 4:17 PM