Major: B.S. Marketing

Bachelor of Science: Marketing (57 credits)


I. Business Core: (33 credits)

  • ACCT 211 3cr. Principles of Accounting I
  • ACCT 212 3cr. Principles of Accounting II
  • BADM 230 3cr. Business Statistics I
  • BADM 280 3cr. Computer Concepts and Applications
  • BADM 350 3cr. Managerial Finance
  • BADM 380 3cr. Management Principles
  • BADM 390 3cr. Business Law
  • MKTG 301 3cr. Principles of Marketing
  • ECON 201 3cr. Microeconomics
  • ECON 202 3cr. Macroeconomics
  • ECON 470 3cr. International Business and Economics*
  • MKTG 495 0cr. Senior Examination


* MKTG 471 may be substituted but then will not be counted as an elective.

II. Marketing Core: (15 credits)

  • MKTG 331 3cr. Professional Selling
  • MKTG 361 3cr. Business-to-Business Marketing
  • MKTG 381 3cr. Advertising Management
  • MKTG 441 3cr. Marketing Research
  • MKTG 491 3cr. Strategic Marketing Policy


III. Marketing Electives: (9 credits)*
Selected from the following courses: (9 credits)

  • MKTG 321 3cr. Retail Management
  • MKTG 341 3cr. Sales Management
  • MKTG 351 3cr. e-Marketing
  • MKTG 371 3cr. Entrepreneurship
  • MKTG 391 3cr. Consumer Behavior
  • MKTG 411 3cr. Integrated Marketing Communications (IMC)
  • MKTG 471 3cr. International Marketing
  • MKTG 499 1-3cr. Internship in Marketing**


Interdisciplinary:
(One course from the following may be substituted for a marketing elective.)

  • ART 141 3cr. Digital Publishing
  • ART 240 3cr. Concepts in Graphic Design
  • BADM 355 3cr. Small Business Management
  • PHIL 105 3cr. Ethical Issues in Business
  • PSYC 318 3cr. Group Dynamics
  • PSYC 358 3cr. Industrial/Organizational Psychology
  • RURL 321 3cr. Introduction to Geographic Information Systems
  • SPCH 200 3cr. Small Group Communication
  • SPCH 210 3cr. Introduction to Public Relations
  • SPCH 301 3cr. Risk and Crisis Communication
  • MGMT 333 3 cr. Conflict Resolution


Total Credits: 57

* Other restricted electives may be substituted if they complement the major and are approved by the Marketing advisor.

** Only 3 credits may apply to the major with any remainder applied as general elective credits.

Last Modified: 2/28/17 4:17 PM