The Southwest Marketing Advisory Center

Located on the campus of Southwest Minnesota State University - Marshall, MN
OUR MISSION... To connect the demand for sound marketing strategies of America's rural heartland with the proven skills of our finest marketing majors.

SMAC in the news

'Priority needs' list leads survey meetings
The pair of meetings were facilitated by the Southwest Marketing Advisory Center

all news stories

Words from Dr. Rich

"With marketing you're dealing with people. Every day is a new day. Every day is a different experience. So people who like variety with their work are typically the people who are good marketers."

Current Projects

SMAC is currently conducting projects involving marketing research, corodinating and implementing directed marketing plans and much more for a vairety of clients. For a list of current and previous SMAC clients, please refer to “The Clients” tab.


If you have questions or would like to set up a meeting, please feel free to contact us via any of the methods listed below.

Dr. Michael K. Rich
Executive Director
Southwest Marketing Advisory Center
Professor of Marketing
Southwest Minnesota State University
Marshall, MN 56258
Phone: 507-537-7241

Southwest Marketing Advisory Center
Science & Technology 203
1501 State Street
Marshall, MN 56258
Phone: 507-537-7102

Kendra Eichten
SMAC Business Manager
Phone: 507-537-7102

Sabrina Ley
SMAC Managing Director
Phone: 507-537-7102