The Southwest Marketing Advisory Center

Located on the campus of Southwest Minnesota State University - Marshall, MN
OUR MISSION... To connect the demand for sound marketing strategies of America's rural heartland with the proven skills of our finest marketing majors.

SMAC in the news

SMAC Study Accepted by Legislative Coordinating Commission
The Southwest Marketing Advisory Center has had its business start-up study accepted
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Current Projects

Southwestern Center for Independent Living
Currently the Southwest Marketing Advisory Center is gathering secondary research for the Southwestern Center for Independent Living (SWCIL). This research will help SWCIL gain a better understanding of their consumers within their service area. By recognizing the current trends in their ever-changing consumer base they will be better equipped to meet their consumers needs.

SMAC in the News

September 29-30, 2012

Survey to test waters of voting public

Per Peterson

The Southwest Amateur Sports Commission is looking to the Southwest Marketing Advisory Center as a means to get its finger on the pulse of the community and the region when it comes to the proposed $12.9 million regional amateur sports facility and MERIT Center expansion.

The advisory center has put together an online survey to both gauge area residents' knowledge, thoughts and opinions on the sports facility and MERIT Center and educate the public as well as the November vote on a local sales tax option draws near.

"The survey is designed to do both," said Michael Rich, executive director of Southwest Marketing Advisory Center. "What are your views on this? Were you aware of this, aware of that? We did it several years ago on the school bonding issue that had lost by 70 percent. We went out and studied the community and found out where the hot buttons were and basically educated around those areas that weren't fully understood. It passed by 70 percent the next time it ran. If you understand how people think you can do a better job of getting your point across."

Of course, the hot button issue this time around has nothing to do with property taxes as it did with the school, rather it's a sales tax option. A .5 percent local sales tax and a 1.5 percent hospitality (food, beverage, lodging) tax will both go to a public vote in Novemeber and if passed would be put toward both projects.

The local sales tax does not apply to sales of motor vehicles; however, a $20 excise tax of vehicles would apply to the sales of vehicles made by dealers in Marshall if the vote passes. Food and beverage sold on the premises by restaurants and places of refreshment in the city of Marshall. Groceries bought for cooking are not included in the tax.

Rich said the survey, which goes live Monday, should clear up lingering confusing surrounding the upcoming vote.

"The question has come up, 'If I vote for both of them does that mean the sales tax doubles? No, it doesn't," he said. "The sales tax will still be one-half percent and one-and-a-half percent on restaurants and lodging. The taxes do not double if you vote for both of those taxes expire once those facilities are paid for."

The taxes would help pay for the contruction and operating expenses of the sports center, including two sheets of ice and outdoor baseball and soccer fields, as well as a driving track at the MERIT Center that could be used for a variety of training purposes.

The SMASC is touting the proposed sports center as a future home for athletic events, trade shows, expos and other events and said the expansion of the MERIT Center will bring 4,800 trainees annually.

Questions on the survey range from the general - how familiar people are with the sports complex proposal and the MERIT Center - to those designed to garner the public's feelings toward both projects and if people understand the potential benefits that would occur if the projects move forward.

"Most people are against sales tax increases in general terms," Rich said, "but if they understand the growth and development in Marshall as a result of additional people coming into the city of sporting events and training on the MERIT side of it, it will give them an understanding they will have a better quality of life.'

For further information, call 507-537-7102 or e-mail: michael.rich@smsu.edu