The Southwest Marketing Advisory CenterLocated on the campus of Southwest Minnesota State University - Marshall, MN
OUR MISSION... To connect the demand for sound marketing strategies of America's
rural heartland with the proven skills of our finest marketing majors.
SMAC in the news
SMAC is currently conducting 24 projects with a variety of clients, including AURI, Lyon County Library, and the 3D CNC. For a list of other SMAC clients, please refer to “The Clients” tab.
Click on the projects listed below to see the Executive Summary, Conclusions, and Recommendations given in SMAC's Final Report.
The purpose of this research was to determine the impact of state regulations on the climate for new business enterprise start-ups. The question this research attempts to answer is whether the extent and magnitude of Minnesota regulations is detrimental to attracting new business enterprises compared to the surrounding states.
This study is the product of a Federal Congressional Earmark Grant funded through the Southwest Initiative Foundation and written by Southwest West-Central Service Co-op. Completed in September 2007.
This report details the key findings of the study commissioned by the Marshall-Lyon County Library and completed by the Southwest Marketing Advisory Center (SMAC). The purpose of this study was to determine the perceptions and attitudes of the citizens in Marshall and Lyon County concerning the new proposed library. The study included research to determine if the citizens of Marshall and Lyon County are willing to personally help fund the new library. Also, the study identified the type of individual whom would be most likely to donate.
Statistical information related to individuals with disabilities on a local level was generally non-existent or unreliable. In order to better understand the need for accessible housing in Lyon County at present and in the future, steps were taken to diminish obstacles related to insufficient information. A comprehensive effort was required to design and implement research methodology that would effectively measure the needs of individuals with disabilities. To develop a meaningful information that was accurate and concise, a census of the entire population in Lyon County was required to establish the number of individuals who needed accessible housing.
Making smaller enterprises
competitive in a global marketplace.