The Southwest Marketing Advisory Center

Located on the campus of Southwest Minnesota State University - Marshall, MN
OUR MISSION... To connect the demand for sound marketing strategies of America's rural heartland with the proven skills of our finest marketing majors.

SMAC in the news

'Priority needs' list leads survey meetings
The pair of meetings were facilitated by the Southwest Marketing Advisory Center

all news stories

Words from Dr. Rich

"With marketing you're dealing with people. Every day is a new day. Every day is a different experience. So people who like variety with their work are typically the people who are good marketers."

Current Projects

SMAC is currently conducting projects involving marketing research, corodinating and implementing directed marketing plans and much more for a vairety of clients. For a list of current and previous SMAC clients, please refer to “The Clients” tab.

Recent Projects

Click on the projects listed below to see the Executive Summary, Conclusions, and Recommendations given in SMAC's Final Report.

Amateur Sports Complex

The purpose of this research was to determine the views of the community on an Amateur Sports Complex and the resulting level of support that the forthcoming tax vote supporting it will receive. It was essential to implement processes that will determine what is important to the public, permitting the development of methods for Client to channel their resources and strategies in the right direction. With the help of the Southwest Marketing Advisory Center, the referendum was passed during the 2012 elections.

Legislative Coordinating Commission (LCC) Study

The purpose of this research was to determine the impact of state regulations on the climate for new business enterprise start-ups. The question this research attempts to answer is whether the extent and magnitude of Minnesota regulations is detrimental to attracting new business enterprises compared to the surrounding states.

Lyon County Library Study

This report details the key findings of the study commissioned by the Marshall/Lyon County Library and completed by the Southwest Marketing Advisory Center (SMAC). The purpose of this study was to determine the perceptions and attitudes of the citizens in Marshall and Lyon County concerning the new proposed library. The study included research to determine if the citizens of Marshall and Lyon County are willing to personally help fund the new library. Also, the study identified the type of individual whom would be most likely to donate.

Past Projects

Lyon County Accessible Housing Study

Sibley County Economic Development Center - Gibbon Grocery Store

Western Community Action Community Transit (MAT)

K-12 Personal and Business Finance Study


Affiliated Community Medical Centers

Pipestone Hotel

The Laura Ingles Wilder Pageant