The Southwest Marketing Advisory Center

Located on the campus of Southwest Minnesota State University - Marshall, MN
OUR MISSION... To connect the demand for sound marketing strategies of America's rural heartland with the proven skills of our finest marketing majors.

SMAC in the news

'Priority needs' list leads survey meetings
The pair of meetings were facilitated by the Southwest Marketing Advisory Center

all news stories

Words from Dr. Rich

"The student employees leave here with work experience on their resumes. The degree will get them the job but what they know lets them keep the job"

Current Projects

SMAC is currently conducting projects involving marketing research, corodinating and implementing directed marketing plans and much more for a vairety of clients. For a list of current and previous SMAC clients, please refer to “The Clients” tab.


What is SMAC?

SMAC is an entrepreneurial business located inside the university. It's not a university department. It's a free standing commercial business. We supply Southwest Minnesota primarily with marketing skills. It is in existence to increase competitiveness of rural Minnesota while enhancing the learning experiences of undergraduate and graduate students. It is totally self-sustaining and its objectives are not profit-driven.

All projects are under the daily direction of the Executive Director who holds a Doctorate in Marketing and as a faculty member at SMSU donates his time to SMAC. The costs for the projects are estimated to directly compensate the students involved and to periodically purchase supplies, computers, and related equipment required for the center to be effective in carrying out its mission to the community and region.

Who runs this place?Mike Rich

Dr. Mike Rich, professor of marketing at SMSU serves as SMAC's executive director. The firm employs students, who have completed the marketing research class. Most of the students are employed as account executives, but the firm also employs a graphic design account executive, an administrative assistant, a business manager, and a managing director. While the true nature of the center is to complete marketing research projects, an increasing number of projects include not only marketing research, but graphic design elements.

Where does all this happen?

SMAC is located on the campus of Southwest Minnesota State University. Specifically the second floor of the Science and Technology building room 203 (need a map to find where to enter campus, click here, need a map to find our office, click here). Our operation consists of our large main office, which has 8 desks and 10 computers, 3 offices, a meeting room, and an assembly/printing room.