The Southwest Marketing Advisory Center

Located on the campus of Southwest Minnesota State University - Marshall, MN
OUR MISSION... To connect the demand for sound marketing strategies of America's rural heartland with the proven skills of our finest marketing majors.

SMAC in the news

Survey to test waters of voting public
The Southwest Amateur Sports Commission is looking to the Southwest Marketing Advisory Center as a means to get its finger on the pulse of the community

all news stories

Words from Dr. Rich

"With marketing you're dealing with people. Every day is a new day. Every day is a different experience. So people who like variety with their work are typically the people who are good marketers."

Current Projects

SMAC is currently conducting projects involving marketing research, corodinating and implementing directed marketing plans and much more for a vairety of clients. For a list of current and previous SMAC clients, please refer to “The Clients” tab.


This list represents a small percentage of the organizations for which SMAC has completed projects. Feel free to check us out and contact us if you are interested.

Client List:

  • Anytime Fitness
  • Senator Norm Coleman - Renewable Fuels Project
  • Sibley County Development Center
  • Affiliated Community Medical Centers
  • North Star Modular Homes
  • Murray County Medical Center
  • Henle Printing
  • KFC/A&W of Marshall
  • The Minnesota Inventors Congress
  • Avera Marshall Regional Medical Center
  • The Good Samaritan Society
  • Schwan's
  • Southwest Sanitation
  • True Value Hardware
  • Marshall Regional Airport
  • The Minnesota State Colleges and Universities System
  • Marshall Area Transit
  • The Agricultural Utilization Research Institute
  • The Laura Ingalls Wilder Pageant
  • The Small Business Development Centers of Minnesota
  • The Marshall Area YMCA
  • The MERIT Center
  • Southwest Minnesota State University
  • SW/WC MinnWest Fluid Power Program
  • Southwestern Center for Independent Living (SWCIL)
  • Tall Grass Liquor
  • Community Transit
  • Lyon County Library
  • Hoffco, Inc.
  • SW/WC Achievement Initiative
  • Hendrick's Hospital
  • Marshall Radio
  • Johnson Family Dental Care
  • Midwest Wireless
  • Marshall Municipal Utilities
  • American Legion
  • LaValley Industries
  • Habitat for Humanity