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M4L Day: 2nd Annual Day of Giving is April 27

Published Monday, April 03, 2023

M4L Day
M4L Day

On Thursday, April 27, the 2023 M4L Day (Mustangs 4 Life Day) will bring together alumni, friends, students, parents, faculty, and staff for Southwest Minnesota State University's Second Annual Day of Giving. This is a 24-hour online fundraising event full of opportunities to show Mustang Pride for all areas on campus. Gifts made online will unlock bonuses to supported funds based on the all-day, hourly, and time-sensitive challenges. Every gift, large or small, is considered in the bonuses and challenges held throughout the day.

This year there are over $10,000 in challenges and special incentives available to those who volunteer to be an ambassador. For those choosing to support by donating or by sharing the social media posts to help spread the word will make an impact on SMSU students today and in the future! The goal this year is $60,000 raised and 500 donors, doubling last year’s impact!

A special M4L Day Celebration will be held in the SMSU Student Center Upper Level from 3:00-5:00 p.m. on April 27. The celebration includes a social with free appetizers, winners announcements, and the opportunity to win prizes for those in attendance.

Pre-day challenges are live now through 11:59 p.m. on April 26 with the remaining challenges beginning at 12:00 a.m. on April 27! Visit: and click on ‘challenges’ to see the full list of areas and projects to support.

Follow the SMSU Alumni and Foundation [@smsualumniandfoundation] on Facebook and Instagram and tag us to be considered for one of the pre-day challenges!

All winners for challenges will be revealed by 3:00 pm on April 28 on the SMSU Alumni and Foundation Facebook page as well as on the website!

For more information, contact Meredith Swan, Director of Annual Giving, at 507-537-6582 or email at

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