Major: B.S. Marketing

Bachelor of Science: Marketing (57 credits)

I. Business Core: (33 credits)

• ACCT 211 3cr. Principles of Accounting I
• ACCT 212 3cr. Principles of Accounting II
• BADM 230 3cr. Business Statistics I
• BADM 280 3cr. Computer Concepts and Applications
• BADM 350 3cr. Managerial Finance
• BADM 380 3cr. Management Principles
• BADM 390 3cr. Business Law
• MKTG 301 3cr. Principles of Marketing
• ECON 201 3cr. Microeconomics
• ECON 202 3cr. Macroeconomics
• ECON 470 3cr. International Business and Economics*
• MKTG 495 0cr. Senior Examination

* MKTG 471 may be substituted but then will not be counted as an elective.

II. Marketing Core: (15 credits)

• MKTG 331 3cr. Professional Selling
• MKTG 361 3cr. Business-to-Business Marketing
• MKTG 381 3cr. Advertising Management
• MKTG 441 3cr. Marketing Research
• MKTG 491 3cr. Strategic Marketing Policy

III. Marketing Electives: (9 credits)*
Selected from the following courses: (9 credits)

• MKTG 321 3cr. Retail Management
• MKTG 341 3cr. Sales Management
• MKTG 351 3cr. e-Marketing
• MKTG 371 3cr. Entrepreneurship
• MKTG 391 3cr. Consumer Behavior
• MKTG 411 3cr. Integrated Marketing Communications (IMC)
• MKTG 471 3cr. International Marketing
• MKTG 499 1-3cr. Internship in Marketing**

Interdisciplinary:
(One course from the following may be substituted for a marketing elective.)

• ART 141 3cr. Digital Publishing
• ART 240 3cr. Concepts in Graphic Design
• BADM 355 3cr. Small Business Management
• PHIL 105 3cr. Ethical Issues in Business
• PSYC 318 3cr. Group Dynamics
• PSYC 358 3cr. Industrial/Organizational Psychology
• RURL 321 3cr. Introduction to Geographic Information Systems
• SPCH 200 3cr. Small Group Communication
• SPCH 210 3cr. Introduction to Public Relations
• SPCH 301 3cr. Risk and Crisis Communication
• MGMT 333 3 cr. Conflict Resolution

Total Credits: 57

* Other restricted electives may be substituted if they complement the major and are approved by the Marketing advisor.

** Only 3 credits may apply to the major with any remainder applied as general elective credits.