Major: B.S. Marketing
Bachelor of Science: Marketing (57 credits)
I. Business Core: (33 credits)
- ACCT 211 3cr. Principles of Accounting I
- ACCT 212 3cr. Principles of Accounting II
- BADM 230 3cr. Business Statistics I
- BADM 280 3cr. Computer Concepts and Applications
- BADM 350 3cr. Managerial Finance
- BADM 380 3cr. Management Principles
- BADM 390 3cr. Business Law
- MKTG 301 3cr. Principles of Marketing
- ECON 201 3cr. Microeconomics
- ECON 202 3cr. Macroeconomics
- ECON 470 3cr. International Business and Economics*
- MKTG 495 0cr. Senior Examination
* MKTG 471 may be substituted but then will not be counted as an elective.
II. Marketing Core: (15 credits)
- MKTG 331 3cr. Professional Selling
- MKTG 361 3cr. Business-to-Business Marketing
- MKTG 381 3cr. Advertising Management
- MKTG 441 3cr. Marketing Research
- MKTG 491 3cr. Strategic Marketing Policy
III. Marketing Electives: (9 credits)*
Selected from the following courses: (9 credits)
- MKTG 321 3cr. Retail Management
- MKTG 341 3cr. Sales Management
- MKTG 351 3cr. e-Marketing
- MKTG 371 3cr. Entrepreneurship
- MKTG 391 3cr. Consumer Behavior
- MKTG 411 3cr. Integrated Marketing Communications (IMC)
- MKTG 471 3cr. International Marketing
- MKTG 499 1-3cr. Internship in Marketing**
Interdisciplinary:
(One course from the following may be substituted for a marketing elective.)
- ART 141 3cr. Digital Publishing
- ART 240 3cr. Concepts in Graphic Design
- BADM 355 3cr. Small Business Management
- PHIL 105 3cr. Ethical Issues in Business
- PSYC 318 3cr. Group Dynamics
- PSYC 358 3cr. Industrial/Organizational Psychology
- RURL 321 3cr. Introduction to Geographic Information Systems
- SPCH 200 3cr. Small Group Communication
- SPCH 210 3cr. Introduction to Public Relations
- SPCH 301 3cr. Risk and Crisis Communication
- MGMT 333 3 cr. Conflict Resolution
Total Credits: 57
* Other restricted electives may be substituted if they complement the major and are approved by the Marketing advisor.
** Only 3 credits may apply to the major with any remainder applied as general elective credits.
Last Modified: 2/28/17 4:17 PM