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SMSU Brand Guide, 2020 Edition

Posted from Friday, May 22, 2020 through Wednesday, July 01, 2020

The Office of Communications and Marketing is excited to share with you the new Identity & Brand Standards Manual. It’s been a long time coming and we think you’ll be as excited with the finished piece as we are.

To quote the manual’s introduction:
“Southwest Minnesota State University is grounded in a resilient spirit of continuous improvement. Our brand is no exception. To succeed in our mission, we have to present ourselves in a way that’s compelling and consistent.
The Identity & Brand Standards Manual introduces SMSU’s redefined brand and is meant as a guide for all internal parties, agency partners and vendors to follow. From our system of logos and color scheme to our messaging and tone, it’s imperative to utilize these standards in order to create meaningful, lasting connections.
The better our ability to share the SMSU story, the more immediate associations we can create. By consistently applying these guidelines, you can be sure all visual communications you produce will comply with brand standards and marketing strategies, ultimately building a stronger SMSU brand.”
We hope this manual helps better define the SMSU brand as well as our marketing efforts. Please share with your departments and colleagues. You can download a PDF of the SMSU Identity & Brand Standards Manual here:

If you have any questions regarding the application of these standards, please contact the Communication & Marketing Office at

Thanks for your great work and on-going support of our marketing efforts.

–– Marcy Olson, Assistant Director of Communications and Marketing 



Category: Announcement