Skip to main content
Search Icon

The Southwest Marketing Advisory Center


What is SMAC?

SMAC is an entrepreneurial business located inside the university. It's not a university department. It's a free standing commercial business. We supply Southwest Minnesota primarily with marketing skills. It is in existence to increase competitiveness of rural Minnesota while enhancing the learning experiences of undergraduate and graduate students. It is totally self-sustaining and its objectives are not profit-driven.

All projects are under the daily direction of the Executive Director who holds a Doctorate in Marketing and as a faculty member at SMSU donates his time to SMAC. The costs for the projects are estimated to directly compensate the students involved and to periodically purchase supplies, computers, and related equipment required for the center to be effective in carrying out its mission to the community and region.

Who runs this place?

Dr. Denise Gochenouer, professor of marketing at SMSU serves as SMAC's executive director. The firm employs students, who have completed the marketing research class. Most of the students are employed as account executives, but the firm also employs a graphic design account executive, an administrative assistant, a business manager, and a managing director. While the true nature of the center is to complete marketing research projects, an increasing number of projects include not only marketing research, but graphic design elements.

Where does all this happen?

SMAC is located on the campus of Southwest Minnesota State University. Specifically the second floor of the Science and Technology building room 203 (need a map to find where to enter campus, click here, need a map to find our office, click here). Our operation consists of our large main office, which has 8 desks and 10 computers, 3 offices, a meeting room, and an assembly/printing room.

Office space

Our Mission

To connect the demand for sound marketing strategies of America's rural heartland with the proven skills of our finest marketing majors.

Last Modified: 2/15/18 2:16 PM