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SMAC is a self-funded entity within the academic marketing program at Southwest Minnesota State University.. Its mission is to service the marketing and research needs of Southwest Minnesota, while giving “real-world” experience to undergraduate and graduate-level student employees.

The center was founded by Marketing Professor Emeritus, Dr. Mike Rich, along with the assistance of two senior-level marketing students in 2002. Never using grants or university dollars during its 18 years of service to the area, SMAC has completed over 500 client projects.


Executive Director

SMSU Marketing Professor Denise Gochenouer serves as SMAC's executive director.  Dr. Gochenouer is a 30-year veteran of the marketing profession.  She completed 20 years in industry working in banking, real estate and the marketing research industry before entering academe and completing her Doctorate from South Dakota State University. She also holds a Bachelors in Marketing and a Masters in Management.  She currently serves as a consultant for the Small Business Development Centers of Minnesota, Director of the MBA program at Southwest Minnesota State University and as a Director for Capital Solutions Limited; a private equity bank in Jamaica, West Indies. She currently  serves on the American Marketing Association Collegiate Council where she chairs the international collegiate marketing strategy and website competitions


Denise Gochenouer

Fees and Reimbursements

The objectives of SMAC are not profit-driven. SMAC is located within Southwest Minnesota State University and exists to enhance the learning experiences of undergraduate and graduate students. SMAC is totally self-sustaining and uses neither state funds nor grants for its operation.

All projects are under the coordinated daily direction of the Executive Director who holds a Doctorate. As a faculty member at SMSU, the Executive Director donates her time to SMAC. The costs for the projects are estimated to directly compensate the students involved and to periodically purchase supplies, computers and related equipment required for the center to be effective in carrying out its mission to the community and region.


Last Modified: 8/23/22 4:41 PM | Website Feedback