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Logo Use Overview


It is the goal of the Office of Communications and Marketing to support the University's mission and vision. We communicate our brand essence in creative and engaging ways through a variety of media channels. We collaborate with programs, departments, and units to develop clear and compelling communications strategies and provide tools that help them integrate the SMSU brand into their communications. SMSU has a licensing program through which all items that include our name and logos are coordinated. If it includes any version of our name: Southwest Minnesota State, Southwest Minnesota State University, SMSU, SMSU Mustangs, Believe in Brown, Mustangs4Life, give us a call or email one of our staff members to find out more about the licensing and trademark requirements your project will need to follow.

Logos and Licensing:

Any project (including apparel and promotional items) that will utilize the official SMSU logos, likeness, language, verbiage and official names should be coordinated with our office. Promotional items must be produced by a licensed vendor. Artwork must be reviewed approved by SMSU prior to printing/ordering. The official logos are trademarked and subject to all legal guidelines for licensing and use.

A current list of licensees will be made available here from our licensing agent, Learfield. Additional vendors and licensees are added regularly so check here regularly for the new lists:

Click to download the PDF: Licensed Vendor List

For more information, contact the Office of Communications and Marketing at 507-537-6255 or email one of our staff members listed in the "Contact Information" menu item.

Email Signature:

If you would like to include the image of the 50th Anniversary logo in your Outlook email signature, you can download the image from this page. You may also use the official SMSU Logo provided below. The 50th Logo may be used through the end of May 2018. At that time, we ask that you update your signature to the SMSU logo.

The logo is available in two file formats: .jpg and .png

  • The .jpg version has a white background and can be used in standard NOVA Outlook emails.
  • The .png has a transparent background.

To download the files for use in your email signature:

  1. Right click on one of the images below.
  2. Click on "Save Image As".
  3. Save the file to your local computer.
  4. Follow directions on how to add a personalize signature in Outlook (at bottom of this page).

SMSU Official Logo

smsu logo brown (jpg)

How to create a personalized signature in Outlook:

  1. Open a new email message. On the Message tab, in the Include group, click Signature, and then click Signatures.
  2. On the Email Signature tab, click New.
  3. Type a name for the signature, and then click OK.
  4. In the Edit signature box, type the text that you want to include in the signature.
  5. To format the text, select the text, and then use the style and formatting buttons to select
    the options that you want.
  6. Click Picture, browse to a picture, click to select it, and then click OK.

We recommend the following format using a font such as Times New Roman or Arial.
Please do not use abbreviations of our name such as "Southwest MN State University" or "SW Minn" in your email signature. These are not approved or official abbreviations of our institutional name.

The following format is recommended:

Firstname X. Lastname
Title, Department
Southwest Minnesota State University
1501 State Street, Building Room #
Marshall, MN 56258
Phone/Fax/Toll-Free Numbers

Celebrating 50 Years graphic

Optional: Relevant Social Media links for your specific area


Last Modified: 6/2/22 4:21 PM | Website Feedback